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Barilla and Lavazza lanciano il Food Tech Award 2022

Igor Nuzzi

With this initiative Barilla and Lavazza selected to start up techno by migliorare il co-involvement of the consumer and use it with more efficiency and data

With a joint initiative inside the Lifestyle Tech Competence Center in Ticino, Barilla and Lavazzain collaboration with Loomishsocietà svizzera di gestione degli investimenti, hanno lanciato il FoodTech Innovation Award 2022. This initiative gave open innovation Take a look at the start up and scale up of B2B and B2B2C technology that Barilla and Lavazza have combined with the consumer and use of data in a more efficient way. Tutte le candidature saranno valutate da una composta giuria dal top management di Barilla e Lavazza, da manager of the main retailer svizzeri and italian and directors of the aziende aderenti al Lifestyle Tech Competence Centertra cui Accenture, microsoft and UBS. The FoodTech Award 2022 is alla research innovative solutions in the following category:

  1. Potenziare l’ingaggio del cliente (Boost customer engagement): solutions to improve and transform the experience of acquisition, involving acquirers and consumers and integrating more channels and points of contact;
  2. Estrarre valore dai dati (Extract value from data): solutions for managing and selling data and clients of più fonti, eseguire data intelligenceI will start evaluating business, automate and quickly present the useful information.

The selection is open for the start up end of September 4, 2022. I finalisti saranno annunciati il 3 october and saranno invited to present the loro soluzione davanti alla giuria il 26 october 2022, during an event organized in Zurigo. The event could be followed also online.

The activity of research and selection (scouting) è resa possibile dagli sponsor dell’iniziativa e dai partner Accenture, Barilla, Dagora, Lavazza, Lifestyle Tech Competence Center, Loomish, microsoft, supsi, ubs and use.

Igor Nuzzi

The answer in the industry and distribution industry has changed over the last 3 years from the previous 20, but little has changed in the way in which we relate -comment Igor Nuzzi, Regional Director Switzerland & Italy Lavazza-. Participate for the second year in the LTCC Research and Support Project with the consent of individual innovative solutions that will facilitate a new model of collaboration with the distribution thanks to the possibility of constantly receiving input and encouragement by developing a relationship that opens the consumer center with le sue mutevoli richieste ed abitudini. The consummate rimane il fulcrum of our research and technology is an enabling factor, soprattutto is allowed to share, in a smart way, insights that will favor loyalty and a maggiore profilazione and ingaggio degli acquirenti, introducing innovation in the market, value always present nel Dna Lavazza”.

The rapid growth of eCommerce is just one aspect of a profound revolution that aims to transform the dichotomy between physical and digital into a new acquisition experience -aggiunge Luca Ravazzoni, eCommerce Director Barilla-. This new journey will always be più gratifying, uniform and personalized for the consumer, even if it seems like an omnichannel experience. In this answer, they are chiave per Barilla sono: lo sviluppo della fedeltà al marchio traverso nuovi modi di build relazioni; il rafforzamento dei rapporti con i rivenditori; e l’utilizzo dei dati per ottenere informazioni sui clientsi. Per sviluppare queste tre aree chiave, dobbiamo essere guidati dalla curiosità, dalla passione e dai giusti partner. Ecco perché abbiamo scelto di partecipare al FoodTech Award”.

This initiative is part of the fun program of innovation guidance for Lifestyle Tech Competence Centerpart of it Switzerland Innovation Park Ticino, di cui fanno part sia Barilla che Lavazza. The Ticinese center is specialized in R&D and open innovationworking a stretto contact with ricercatori accademici, big tech, start up e aziende dei settori alimentare, fashion, design, travel/tourism.

I am extremely disappointed that we are launching the second edition of the FoodTech Innovation Award with Barilla e Lavazza. This collaboration is a conferma dell’impegno che i nostri associati hanno nei confronti della our organization -conclude Carlo Terrenipresident of the Lifestyle Tech Competence Center and Fondatore di Loomish-. Inoltre, the scouting offre diverse opportunità sia ai leader del estatore per esplorare le ultime innovazioni sia agli investitori per dare un’occhiata più da vicino alle novaove tecnologie que stanno changing the future of food retail“.

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