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Red Roof Deepens Its Partnership with ECPAT-USESSpearheads Human Trafficking Awareness and Fundraising

BALTIMORE, April 13, 2022 /PRNewswire/ — Red Roof®the leader in economy lodging, and ECPAT-USESa leading anti-child trafficking and exploitation organization in the United Stateslaunched an industrywide fundraising campaign to fight human trafficking and raise awareness of the crisis during a special presentation at this year’s AAHOACON conference.

The new campaign is seeded by a Red Roof donation of $10,000. Red Roof will mobilize its extensive network of franchise partners and vendors and the entire hospitality industry to encourage further support of ECPAT-USES through donations, starting at this year’s AAHOACON event which is attended by thousands of industry professionals annually. The fundraising campaign will continue through the summer months.

Red Roof and ECPAT-USES have been ongoing partners in the fight against child trafficking, combatting this heinous crime through awareness, advocacy, policy, and legislation. Red Roof is an active member of ECPAT-USA’s Tourism Child-Protection Code of Conduct (The Code), a voluntary set of business principles travel and tour companies can implement to prevent sexual exploitation and trafficking of children.

“Red Roof stands shoulder-to-shoulder with ECPAT-USES,” said George Limbert, President of Red Roof. “We encourage all of our partners and peers in travel and hospitality to join us and stand by ECPAT-USES in the fight against human trafficking.”

Red Roof franchisees and others who wish to show their support for ECPAT-USES as part of the fundraising campaign can donate directly to the organization here.

“We are incredibly grateful for Red Roof for their ongoing partnership in our work to end child sex trafficking in the US,” he said. Yvonne ChenDirector of Private Sector Engagement at ECPAT-USES. “The support of Red Roof and others in the hotel industry is crucial to ensuring all children are able to grow up free from exploitation.”

About Red Roof®

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 670 properties and nearly 60,000 rooms in the US and has expanded internationally to Brazilian and Japanese. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to midscale, the Red Roof portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less.® with enhanced amenities at a value price; HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay®; and The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™. Red Roof offers franchisees Genuine Relationships. Real Results.® – a unique owner-operator experience establishing common ground with franchisees. To join the Red Roof industry-leading loyalty program, RediRewards®, or for reservations, visit, call 800.RED.ROOF, or download Red Roof’s free app that is available for both iOS and Android devices.

*Pet accommodations policy may vary at some HomeTowne Studios by Red Roof and The Red Collection locations. To verify a hotel’s pet policy, please review hotel information online at or by contacting the hotel directly.


ECPAT-USES is the leading anti-child trafficking organization in the United States seeking to end the commercial sexual exploitation of children through awareness, advocacy, policy, and legislation. ECPAT-USES is a member of ECPAT International, a network of organizations in more than 100 countries with one common mission: to eliminate the sexual exploitation of children around the world. For more information, visit

Paul Kesman
[email protected]




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