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The most valuable e-sports companies in the world in 2022

TSM leads the list, valued at R$ 2.7 bi (US$ 540 thousand) and with a receipt of R$ 287 thousand (US$ 56 thousand) in 2021

when to FaZe Clanan e-sports company, revealed in October that it planned an IPO through a merger with SPAC, or announced it with a used statement: that the organization was worth R$ 3.35 billion (US$ 650 thousand) and would spend at R$ 5.16 billion (US$ 1 billion) as money collected in non-business.

This stratospheric assessment was a sign that the e-sports industry had resumed its rise after some years in which the values ​​of the teams had practically stagnated. De facto, no novo ranking da Forbes The most valuable e-sports companies, the top two, are worth an average of R$1.82 billion (US$353 million), an increase of 46% compared to the last edition of the list, in December 2020.

Once again, TSM, owned by Andy Dinh, leads, rising 32%, to R$ 2.78 billion (US$ 540 million). Company number 2, 100 Thieves, which includes Drake, music mogul Scooter Braun and billionaire Dan Gilbert among its owners, valued 142%, for R$ 2.37 billion (US$ 460 million).

Read More: E-sports and gaming organizations expand investments in Web3

These numbers don’t tell the whole story, no. The euphoria around the very high rating attributed to FaZe raised some fundamental concerns about its business – questions that became more acute when, in an altered SEC filing last week, it revised its forecasts for the downside. The ceticos bet for the liquid prejudice of R$ 190 thousand (US$ 36.9 thousand) from the company in 2021, among other things, and Forbes now endorses FaZe in R$ 2 billion (US$ 400 thousand), number 4 no ranking.

The appraisals for the rest of the main ones also detract from the reality of the sector at the moment: e-sports is a difficult business and, in a certain way, it is becoming more difficult, and the increase in the appraisals of these companies is being largely driven not by their e-sports teams, but for their other divisions. “Monetization continues to be the main challenge for literally all e-sports teams,” says Bobby Sharma, private equity investor and managing partner of Electronic Sports Group consultancy. “In this phase, most are trying to find the way.”

Read more: The management principles of 5 CEOs who lead the world of two e-sports

Here are the ten most valuable e-sports companies:

1. TSM R$ 2.7 bi (US$ 540 thousand)

Moving from 2020: 32%

Estimated receipt: R$ 287 million (US$ 56 million)

Games: League of LegendsValorant

Owner: Andy Dinh

TSM had a richer sponsorship agreement in e-sports, a ten-year R$ 1 bi (US$ 210 million) nomination rights contract with the cryptocurrency exchange FTX, plus its true point of sale for its businesses. of technology: Blitz, an application that trains users in popular videogames, and Dyno, which offers a moderation bot for Discord servers.

2. 100 Thieves R$ 2.3 bi (US$ 460 thousand)

Moving from 2020: 142%

Estimated receipt: R$ 195 million (US$ 38 million)

Games: Call of Duty: Vanguard, League of Legends, Valorant

Owners: Matthew Haag, Drake, Scooter Braun, Dan Gilbert, Rachell Hofstetter, Jack Dunlop

A Los Angeles-based company, which is developing a lifestyle brand at the intersection of clothing, entertainment and e-sports, announced in December a financing round of R$307 million (US$60 million) with a guarantee of R$ 2.3 bi (US$ 460 thousand). It has been two months since the company acquired its first acquisition, buying a brand of keyboards for Higround games.

3. Team Liquid R$ 2.2 bi (US$ 440 thousand)

Moving from 2020: 42%

Estimated receipt: R$ 195 million (US$ 38 million)

Games: Counter-Strike: Global Offensive, League of Legends, Valorant

Owners: aXiomatic Gaming, Victor Goossens, Steve Arhancet

The controller of Team Liquid, aXiomatic Gaming, has just collected R$ 179 million (US$ 35 million) in a round announced this week that endorses Liquid in R$ 2.1 bi (US$ 415 million). If they were negotiating the terms now, they would probably reach a higher price. The company, which has offices in Los Angeles and the Netherlands and is considered especially safe for advertisers, is diversifying into several directions at the same time.

4. FaZe Clan R$ 2 bi (US$ 400 milhões)

Moving from 2020: 31%

Estimated receipt: R$ 271 million (US$ 52.9 million)

Games: Call of Duty: Vanguard, Counter-Strike: Global Offensive, Valorant

Owners: Lee Trink, Michael Stang Treschow, Yousef Abdelfattah, Richard Bengston, Thomas Oliveira, Nordan Shat

O FaZe Clan invaded mainstream culture in a way that no other e-sports organization achieved, creating tremendous brand equity, but it looks set to become a full-fledged media company with original content like a Road To FaZe game show series, or film of horror Crimson and a crossover of quadrinhos with Batman.

5. Cloud9 R$ 1.9 bi (US$ 380 thousand)

Moving from 2020: 9%

Estimated receipt: R$ 179 million (US$ 35 million)

Games: Counter-Strike: Global Offensive, League of Legends, Overwatch, Valorant

Owners: Jack and Paullie Etienne

Cloud9 led the first two editions of the Forbes ranking, in 2018 and 2019, and has historically been the dominant brand in pure e-sports. I announced not long ago that the company, based in Santa Monica, California, is returning to competition in Counter-Strike: Global Offensive to reinforce that image, but in addition to C9, it is creating new business lines with Training Grounds, an application of training.

6. G2 Esports R$1.7 bi (US$340 million)

Moving from 2020: 94%

Estimated receipt: R$ 159 million (US$ 31 million)

Games: Counter-Strike: Global Offensive, League of Legends, Valorant

Owners: Carlos Rodriguez, Jens Hilgers

G2 Esports, the highest ranked company outside of Los Angeles County, based in Berlin, is branching out from two e-sports with video content around its teams and a recording company, G2 Music. The company is also looking to expand globally with a special look in the US, with plans for a chef’s car in New York. Starting in 2021, G2 announced wardrobe deals with Adidas, Ralph Lauren and New Era.

7. Fnatic R$ 1.3 bi (US$ 260 milhões)

2020 move: not classified

Estimated receipt: R$ 133 million (US$ 26 million)

Games: Counter-Strike: Global Offensive, League of Legends, Valorant

Owners: Sam and Anne Mathews, Patrik Sättermon

Fnatic traditionally shows a commitment to the biggest e-sports games, entering Valorant and Halo Infinite from the latest Forbes list. The London-based company is now building its product business, dealing in gaming hardware, including keyboards and mice. The next frontier is not on the digital side. Fnatic launched an NFT-based partnership program for days in March; Despite some backlash, the company signed up 200,000 members for the free version, exceeding its goal of 50,000. Fnatic also came to win força no Japão.

8. Gen.GR$ 1.2 bi (US$ 250 milhões)

Moving from 2020: 35%

Estimated receipt: R$ 87 million (US$ 17 million)

Games: League of Legends, Overwatch, Valorant

Owners: Kevin Chou, Battery Ventures, Canaan Partners, NEA, Will Smith

Gen.G seems destined to enter a period of rapid growth; The company says it added more sponsorships in terms of total business value in the first quarter of 2022 than in the full year of 2021, posting a rate of increase of 100% year-over-year revenue. A particularly notable partnership is with the cryptocurrency exchange Bithumb, since Gen.G is linked to Web3 technologies. Another focus of the company, which has offices in Santa Monica, California, Seoul and Shanghai, is its coaching platform, launched not last year and which has enrolled thousands of students in Asia, says Gen.G.

9. NRG R$ 1.2 bi (US$ 240 thousand)

Moving from 2020: 55%

Estimated receipt: R$ 143 million (US$ 28 million)

Games: Overwatch, Valorant

Owners: Andy Miller, Mark Mastrov

NRG has a success content business, including a Full Squad Gaming brand that targets “social gamers” as opposed to e-sports enthusiasts and a studio in Los Angeles, where the company is based. The organization has an experience occasionally associated with the e-sports franchise model, but limits its exposure to the risk of placing a managerial number of teams in the field.

10. T1 R$ 1.1 bi (US$ 220 thousand)

Moving from 2020: 47%

Estimated receipt: R$ 87 million (US$ 17 million)

Games: League of Legends, Overwatch, Valorant

Owners: Comcast Spectacor, SK Square

“The way teams in North America are happening is different from the way teams are happening in Asia,” says Jason Chung, executive director of e-sports at the University of New Haven. “You want to be successful in Asia, you need to be better – it’s all a competitive quest.” It certainly helps explain the success of T1 based in Seoul. But it is also diversifying, seeking to reinforce its entertainment business and e-sports academy that it launched last year.

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