With a production value of 11.6 billion euros, worth 7.3 billion in exports, the Italian wine market is the first to live worldwide and classifies production per volume (20% of the total production), followed by France and Spain (14% ex aequo). With an internal consumption of 4.7 milliards in 2021, in line with all the previous activities, there are only exports to the share, registering an aggregate growth of 4.4% from 2017 to 2021, which has increased an acceleration to +12.5% in 2021 sul 2020. Ecco gli atout sul settore enoico che emergono dalla ricerca “The future of Italian wine & food is growing internationally and premium”, presented at the “Wine & Food Summit”, organized by Pambianco and PwC, that has hosted a series of approfondimenti sulle sfide che il sector si trova oggi ad affrontare, post-pandemic, inflation, cost increase, war and political instability, and disagreement with the protagonist of the sector and with the loro storie, tra cui Massimo Tuzzi, CEO Holding Terra Moretti, Riccardo Pasqua, ad Pasqua Vigneti e Cantine, Giampiero Bertolini, ad Biondi-Santi e Cristina Mariani-May, owner and CEO Banfi.
Returning to the research, the first market for our exports is in the USA, with 24% of the total and increased by more than 11%, Germany, which is worth 16% of the exports, registers a slower heat (-2.2% ), and the United Kingdom that weighs more than 10% and grows by 30.7%. Also, the process of aggregation and the dimensional issue is certainly oggetto di attention in a settore dove el prime 10 aziende fatturano oltre 3 miliardi di euro, equal to 27% of the Italian production. The fattened parrot is growing by 12% per year (it was 2.5 milliards in the aggregate fatturated parrot in 2019) as well as thanks to all the acquisitions made in this year, as a demonstration of the ongoing concentration process.
Posting the focus on its selective restoration in our country, in 2021 it has earned 16 milliards of euro, in 2020 it is estimated that 8% of it will be in London on 21 milliardi of 2019, if you position yourself at the third post per number of stellati restaurants, dopo Francia e Giappone. The top 5 Regions by number of stars were worth 60% of the total, and they are: Lombardia (15), Campania (13), Piemonte (12), Tuscany (10) and Veneto (10). The average size of the activities of the selective restoration is now very small with the first 5 activities that will take place in aggregate around 70 million in 2021 and is a process of opening capital and concentration only since the beginning. Inflazione e riduzione dei consumi in Italia sono le sfide in atto per le aziende. By 2022 I will give a -2% for the Italian consumption for wine to 4.6 milliards (long ago 5.2 pre-Covid of 2019) and I will give a +15% for the selective restoration to 19 milliardi (su 21 pre-Covid of 2019).
Always for the world of wine and its macroeconomic dynamism, as Walter Ricciotti, Ceo Quadrivio Group and managing partner Made in Italy Fund (il fondo di private equity promosso e gestito da Quadrivio & Pambianco, ndr), has learned, in its analysis, it grows The interest of Private Equity, in particular for Italian wine, is known and appreciated by International Livello. C’è la necessità, per il settore, oggi più che mai, di investire nella crescita dimensionale delle cantine, across operazioni di mergers & acquisitions (fusioni ed acquisitions, ndr) e di consolidation, oltre che promoting the quotazione in Borsa delle stesse aziende del vino. As confirmed by the strategy of sviluppo di Prosit, part of the Made in Italy Fund, which has all’active 6 add-on – 5 cantine and a distributor of wine in the market USA – il Private Equity will continue, nei prossimi anni, ad essere per il settore one of the main motors of aggregation, not only through the offer of financial growth, but also of specific competition. The fund has also invested in xtraWine, an e-commerce site for the sale and distribution of wine. An acquisition that reflects the trend of the market, which sees the sale of wine online in growth and with a wide potential of sviluppo nei prossimi anni.
On the consumer front, the social revolution has favored the economy, which results in slower inflation, thereby reducing the growth prospects of the sector and the western market. Second to the last “Global Consumer Insight Survey” by PwC (June 2022), the consumer’s goal is greater than expected in food consumption (+10% by 2020) and less in non-essenziali, such as electronic abbigliamento. Not so much as the scenario of uncertainty, the post-pandemic consumer if they suffer from illness prone to acquisto consapevole: by 38% the availability to pay for più per i prodotti locali grows, also rewarding eventuali certifications in labels, in particular per the wine sector. The research on the major offer and the prompt promptly favors the omnichannel purchase: 81% of the respondents have agreed to have purchased at least 3/4 channels of entertainment in the last six months. The sfida per le aziende è rappresentata dunque dalla necessità di servare consumtori always più attenti and informati, in an answer dominated by the pressure sui costi and dalla difficoltà di approvigionamento.
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